Superdesign. Italian​ ​Radical​ ​Design​ ​1965-1975
by Francesca Molteni, Maria Cristina Didero, Italy 2017, 63'
SCREENPLAY: Francesca Molteni, Maria Cristina Didero   SOUND MIXING: Fabrizio Campanelli
PHOTOGRAPHY: Alvise Tedesco   PRODUCER: Muse
EDITING: Anna Pastorelli   LANGUAGE: Italian, English

Schermo dell'Arte - Archivio Film
Presented at Lo schermo dell'arte Film Festival 2018
The film traces the history of the Italian radical movement, especially in Florence and Turin, which revolutionized the concept of design and architecture in the 1960s and 1970s. Through interviews with its protagonists, including Archizoom Associates, Piero Gilardi, Studio 65, Lapo Binazzi, Superstudio, Ettore Sottsass, Ugo La Pietra, Gianni Pettena, the film reconstructs a season of bold creativity, artistic turbulence and critical utopia in which architecture and design were reinterpreted as instruments of social criticism in a new and original key that still influences artists who deal with industry.
The film details the history of some iconic masterpieces of the time: restaurants and nightclubs, such as the Piper Club in Turin and Altromondo in Rimini, designed by Pietro Derossi, and the private residence of Gianni Pettena on the island of Elba. 
Superdesign also combines archival materials, photographs and images taken from videos and films created by Superstudio, Ugo La Pietra, Gianni Pettena, and Archizoom.



Francesca Molteni 

She graduated in Philosophy at the University of Milan, and did her post graduate  studies in Film Production at New York University. From 1999  for RAI, Italian National TV channel. From 2002 she produces documentaries, television formats and institutional videos. In 2009 she founded the production company MUSE Factory of Projects.

Selceted Filmography

2018 The Power of the Archive- Renzo Piano Building Workshop  2017 Superdesign 2016 Wanted to Be Walt Disney  2015 Loving Gio Ponti  2014 Where Architects Live 



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