Last updated: December 22, 2025
This privacy notice explains how Lo Schermo dell’Arte collects, uses, and protects the personal data of users of the website schermodellarte.org.
This notice is provided in accordance with Article 13 of Regulation (EU) 2016/679 (GDPR).

1. Data Controller
The data controller is:
Lo Schermo dell’Arte
Cultural Association
Registered office: Via della Fonderia 51, 50142, Florence, Italy
Email: info@schermodellarte.org

2. Types of Data Collected
We collect data provided directly by users through:
– Contact forms (name, email, message)
– Newsletter subscription (name, email)
– Website navigation (technical cookies and analytics, see “Cookies” section)
– Embedded videos (e.g., Vimeo, YouTube)

3. Purpose of Processing
Collected data is processed for the following purposes:
– Responding to requests and messages submitted through the contact form
– Sending informational and promotional newsletters (only to subscribers)
– Improving the website using analytics tools (Google Analytics)
– Displaying embedded video content from external services

4. Legal Basis for Processing
– User consent: for newsletters and non-essential cookies
– Performance of a contract or user request: for contact forms
– Legitimate interest: for analytics and website improvement, without intrusive profiling

5. Newsletter (Article 13 GDPR)
If you subscribe to our newsletter via Mailchimp:
– Collected data: name and email address
– Purpose: sending updates, news, and promotional content from Schermo dell’Arte
– Legal basis: explicit consent given at the time of subscription
– Storage: only for as long as you remain subscribed
– Withdrawal of consent: you can unsubscribe at any time using the “Unsubscribe” link included in each email
– External data processor: Mailchimp, based in the USA. Mailchimp adopts Standard Contractual Clauses to ensure data protection during international transfers
– Rights: access, rectification, deletion, restriction, objection, data portability

6. Contact Forms
Data submitted through the contact form is processed only to respond to the request and is not kept longer than necessary

7. Cookies and Tracking Tools
We use technical and third-party cookies for:
– Traffic analysis (Google Analytics)
– Embedded videos (YouTube, Vimeo)
For more details on cookies, please see our Cookie Policy

8. International Transfers
Some services (e.g., Mailchimp, Google Analytics, Vimeo) transfer data outside the EU. All transfers occur under adequate safeguards (Standard Contractual Clauses)

9. Data Retention
Data is retained only for as long as necessary for the purposes stated or as required by law
– Newsletter: until unsubscribed
– Contact forms: until the request is processed

10. User Rights
Users have the right to:
– Access their data
– Rectify inaccurate data
– Delete data (“right to be forgotten”)
– Restrict processing
– Object to processing
– Data portability
– Withdraw consent
– Lodge a complaint with the Data Protection Authority
To exercise your rights, contact us at: info@schermodellarte.org

11. Changes to the Privacy Policy
This policy may be updated. The last update is indicated at the top of this page. Any substantial changes will be communicated via the website or email, if possible