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Bliss Point

by Gerard Ortín Castellví
Italy, United Kingdom, 2023, sonoro, 26’
Presented at the 16th edition of Lo schermo dell’arte, 2023
Produced by Lo schermo dell’arte with Fondazione In Between Art Film with the support of the VISIO Production Fund
Screenplay Gerard Ortín Castellví
Sound Oriol Campi, Solé Tom, Fisher Simon Williams
Cinematography Gerard Ortín Castellví, Albert Badia, Pep Bosch
Editing Ainara Elgoibar, Usue Arrieta,Gerard Ortín Castellví
Creative Producer: Leonardo Bigazzi
Line Producer: Lisa Barnard
Assistant Director Bianca Hlywa
Color Grading Anna Barsukova
Research Advice Ros Gray , Wood Roberdeau
Prop Fabrication Robert Mc Leod
Drone Cinemaptography Henrik Jensen (Helikopterfoto)
Filmed at Matsmart-Motatos , Element Logic ,Finesse Films , Novameat , Jongor

With additional support of Medialab Matadero as part of LAB#02 curated by Eduardo Castillo Vinuesa , Goldsmiths Art Research , Consortium for the Humanities and the Arts South-east England (CHASE) ,Tractora Koop As part of their Barrunbe Residency Program at Atoi
Bliss Point focuses on the transformation of food into moving images by documenting the new regimes and infrastructures of distribution. From the advanced technologies of circulation in AI-managed warehouses to commercial perception and representation in food photography studios, the journey portrays fragmented coexisting realities. The term Bliss Point refers to a specific amount of an ingredient such as salt, sugar or fat in order to optimize the palatability of a product. As the third film of a trilogy on consumption (Future Foods, 2021), food production (Agrilogistics, 2022), and distribution (Bliss Point, 2023), the work completes the artist’s long-term investigation titled Technologies and Ecologies of Food Regimes.
Gerard Ortín Castellví (Barcelona 1988, lives and works in London) is an artist, filmmaker and researcher. His work has been exhibited at: Whitechapel Gallery, London (2022); Tabakalera Donostia-San Sebastián (2017); Fundació Joan Miró, Barcelona (2017); Stedelijk Museum Bureau Amsterdam (2015). His films have been screened in institutions such as: Anthology Film Archives , New York; Centre Georges Pompidou, Paris; LUX, London, and at festivals such as: Berlinale, Visions du Réel, Nyon; Open City Film Festival,London; Cinéma du Réel, Paris; KVIFF, Karlovy Vary; HKIFF, Hong Kong.
Selected Filmography
2023 Cold Route, 2022 Agrilogistics, 2021 Future Foods, 2020 Reserve, 2017 Perrolobo (Lycisca)